Estrategias eficaces para mantenerse al día como empresario

Viviana Rivera • November 3, 2023

Tanto si es usted un particular como el propietario de una empresa, reconocer las ventajas de mantenerse a la vanguardia de la tecnología es primordial. Los avances tecnológicos agilizan los procesos, aumentan la productividad y mejoran enormemente la calidad y la velocidad de la comunicación. Como empresario, estar al día de las últimas tendencias tecnológicas es crucial para el éxito y el crecimiento de su empresa. No sólo puede ayudarle a agilizar los procesos y mejorar la eficiencia, sino que también puede proporcionarle una ventaja competitiva en su sector. He aquí tres consejos que le ayudarán a mantenerse al día de las tendencias tecnológicas:




Siga a los líderes del sector y a las personas influyentes

Siga en las redes sociales a los principales actores y personas influyentes de su sector, suscríbase a sus blogs o boletines y asista a conferencias o actos en los que intervengan. Estas personas suelen tener información privilegiada y pueden aportar valiosos conocimientos sobre tecnologías emergentes que podrían afectar a su negocio. 


Si se mantiene en contacto con los líderes del sector, podrá comprender mejor lo que se avecina y cómo puede afectar a su empresa.

En el mundo de la tecnología, en constante evolución, es fundamental no perder de vista a los líderes del sector que están dando forma al futuro. He aquí algunos de los principales ponentes tecnológicos a los que debería prestar atención:


  1. Jim Carroll: Conocido como el futurólogo más importante del mundo, Carroll ofrece perspectivas únicas sobre el papel de la tecnología en la transformación de nuestro futuro.
  2. Heather McGowan: Experta en la intersección entre el futuro del trabajo y la transformación de la educación superior, McGowan es una líder de opinión en tecnología y su impacto en el empleo y el aprendizaje.
  3. Tan Le: Fundador de Emotiv, una empresa de bioinformática, Le habla de los avances tecnológicos en neurociencia y sus posibles repercusiones en la sociedad.
  4. Eric O'Neill: Experto en ciberseguridad, O'Neill ofrece las mejores prácticas en seguridad y protección de datos en un mundo cada vez más digital.
  5. Josh Linkner: Como autor sobre liderazgo en innovación y creatividad, Linkner se centra en cómo las empresas tecnológicas pueden fomentar una cultura de innovación.
  6. Kartik Hosanagar: Profesor en Wharton, Hosanagar se centra en el impacto de la IA y la toma de decisiones en la era digital.


Estos ponentes tecnológicos son conocidos por su experiencia y liderazgo en sus respectivos campos. No pierdas de vista sus ponencias y puntos de vista, ya que siguen dando forma al panorama tecnológico.



2.     Join Online Communities

Unirse a comunidades en línea relacionadas con su sector o tecnologías específicas también puede ser una buena forma de mantenerse informado. Estas comunidades a menudo organizan debates, comparten artículos y vídeos y ofrecen información actualizada sobre las últimas tendencias. Además, puedes ponerte en contacto con otros empresarios y profesionales de tu sector que pueden tener valiosos conocimientos y experiencias que compartir. Es una forma estupenda de establecer contactos y mantenerse al día de lo que ocurre en su sector.


Los foros en línea pueden ser un recurso inestimable para los propietarios de pequeñas empresas, ya que les ofrecen una plataforma para hacer preguntas, aprender de las experiencias de los demás y establecer contactos dentro de su sector. Estos son algunos de los principales foros en línea para propietarios de pequeñas empresas:



  1. Small-Business-Forum.net: Este foro está repleto de debates sobre diversos temas relacionados con la gestión de una pequeña empresa, desde las finanzas hasta el marketing.
  2. BizWarriors: BizWarriors es un foro de debate líder para empresarios y propietarios de pequeñas empresas, que ofrece ideas sobre elementos vitales de la gestión financiera, el marketing y otras operaciones empresariales.
  3. Comunidad en línea Quickbooks: Quickbooks ofrece algo más que un programa de contabilidad. Su comunidad en línea es un lugar donde los propietarios de pequeñas empresas pueden debatir y aprender sobre todos los aspectos de las finanzas empresariales.
  4. Foro Warrior: Conocido por su enfoque de marketing digital, Warrior Forum es un gran lugar para las pequeñas empresas en la industria del marketing en línea.
  5. Comunidad Startup Nation: Este foro cubre una amplia gama de temas, por lo que es una buena opción para startups y pequeñas empresas de diversos sectores.
  6. Small Business Brief: Ofrece consejos, herramientas y servicios para propietarios de pequeñas empresas y emprendedores.
  7. The Fastlane Entrepreneur Forum: Centrado en la mentalidad empresarial y los negocios de rápido crecimiento, este foro puede ser especialmente útil para los propietarios de pequeñas empresas ambiciosas.
  8. Reddit: r/smallbusiness: El subreddit de Reddit dedicado a las pequeñas empresas es una comunidad activa en la que los propietarios de negocios pueden hacer preguntas, compartir experiencias y obtener consejos.


Recuerda que cada foro tiene su propia cultura y normas, por lo que es importante leerlas y comprenderlas antes de empezar a publicar.


 3.     Infórmate continuamente

Conviértase en una prioridad la formación continua sobre nuevas tecnologías y tendencias digitales. Esto puede incluir hacer cursos en línea, asistir a talleres o seminarios web, o incluso leer libros y artículos relacionados con el sector. Si te mantienes informado y al día, podrás tomar decisiones más estratégicas para tu negocio y comprender mejor cómo puede ayudarte la tecnología.


Recuerde que invertir tiempo y esfuerzo en mantenerse al día sobre las tendencias tecnológicas es una inversión en el futuro de su empresa. Siguiendo estos consejos, podrá adelantarse a los acontecimientos y asegurarse de que su empresa está bien posicionada para adaptarse y prosperar en un panorama tecnológico en constante cambio.  Así que no espere más y empiece a aplicar estas estrategias hoy mismo. Su empresa se lo agradecerá.





Invertir tiempo en mantenerse al día de los últimos avances tecnológicos y adquirir formación de forma inteligente puede ayudarle a maximizar su competencia tecnológica. Desde descubrir nuevas formas de utilizar sus habilidades actuales hasta adoptar tecnologías innovadoras que allanen el camino para futuros avances, mantenerse informado es un factor crítico para tener éxito como profesional experto en tecnología. Establecer relaciones con personas de ideas afines facilita las conexiones con profesionales del sector y te mantiene bien informado. Tome las riendas de su aprendizaje tecnológico y estará siempre un paso por delante de sus competidores. ¿Está preparado para dar los siguientes pasos en su carrera profesional dominando el arte de mantenerse al día en tecnología? Todo el mundo sale ganando si se mantiene al día de las últimas tendencias de este sector en constante evolución.



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