Humanización del contenido de marketing producido por IA: una guía para una personalización efectiva

Doug Mansfield • March 22, 2023

La inteligencia artificial (IA) ha revolucionado el mundo del marketing al crear una nueva forma de generar contenido. El contenido generado por IA es más rápido, más preciso y rentable que los métodos tradicionales de creación de contenido, como la escritura manual. Sin embargo, el contenido generado por IA a veces puede parecer robótico y carecer del toque humano que resuena con el público. La clave para aprovechar la IA de manera efectiva en su estrategia de marketing es humanizarla agregando elementos personalizados que capten la atención de su cliente.



Beneficios y limitaciones de la IA en marketing

Antes de sumergirnos en las estrategias para humanizar el contenido generado por IA, primero comprendamos los beneficios y las limitaciones de la IA en el marketing. La IA permite a las empresas crear contenido más rápido, más basado en datos y escalable, lo que les permite crear más contenido en menos tiempo. También permite a las empresas analizar los datos de los consumidores para personalizar el contenido para la audiencia, lo que genera mayores tasas de participación y conversión.


Sin embargo, existen algunas limitaciones para el contenido generado por IA. Es posible que la IA no siempre comprenda el contexto del contenido, lo que genera errores o inexactitudes. Además, el contenido puede sonar robótico o genérico, lo que puede no resonar con el público objetivo.


Estrategias para humanizar el contenido generado por IA

Para humanizar el contenido generado por IA, aquí hay algunas estrategias clave a tener en cuenta:


1. Crea historias relacionadas

A la gente le encantan las historias, y crear historias con las que se pueda relacionar y que resuenen con su audiencia es clave para humanizar el contenido generado por IA. Contar historias basadas en ejemplos y experiencias de la vida real ayudará a su audiencia a conectarse con su marca en un nivel más profundo.


2. Usa ejemplos de la vida real

Apoyar su contenido con ejemplos de la vida real puede ayudar a abrir el contenido a la audiencia. Estos podrían ser estudios de casos exitosos o incluso ejemplos de personas influyentes dentro de la industria. Al hacer esto, está profundizando el compromiso con su audiencia y fomentando la confianza.


3. Evite la jerga

Si bien la jerga puede ser útil para transmitir detalles profundos, puede ser desagradable para la mayoría de su audiencia que no la entienda. Use términos simplificados que todos puedan entender.


4. Combina el tono y el estilo de tu audiencia

Coincidir con el tono y el estilo de su audiencia es crucial cuando se trata de humanizar el contenido generado por IA. Investigue un poco sobre su público objetivo para comprender mejor su estilo de comunicación e intereses para que pueda adaptar su contenido para que coincida.


5. Incorpora los comentarios de los clientes

Incorporar los comentarios de los clientes es una forma de demostrar que estás escuchando a tu audiencia. Utilice los comentarios de los clientes para hacer que el contenido sea más personalizado, relevante y atractivo.



En conclusión, el contenido generado por IA tiene muchos beneficios, pero es importante humanizarlo para crear contenido personalizado que resuene en la audiencia. Al crear historias identificables, usar ejemplos de la vida real, evitar la jerga, hacer coincidir el tono y el estilo con la audiencia e incorporar los comentarios de los clientes, las empresas pueden crear contenido basado en datos y humanizado. Al incorporar estas estrategias en sus campañas de marketing, puede aprovechar el contenido generado por IA de manera efectiva y diferenciarse de la competencia.


Fuentes:

  1. https://neilpatel.com/blog/humanize-ai-content/
  2. https://marketinginsidergroup.com/content-marketing/humanizing-ai-generated-content-a-guide-for-content-teams/
  3. https://meghanmonaghan.com/humanize-ai-generated-content/
  4. https://www.vendasta.com/blog/humanizing-ai-generated-content/
  5. https://thenextscoop.com/humanize-ai-generated-content/
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