Supere el marketing de IA de su competencia con un toque humano

Doug Mansfield • May 17, 2023

En esta publicación de blog, veremos por qué el marketing humano sigue siendo importante y por qué puede ser el diferenciador clave que lo diferencie de sus competidores.



1. Comprender a sus clientes

Si bien el marketing de IA puede ayudar con el análisis y el procesamiento de datos, no puede comprender los matices del comportamiento o las emociones humanas. Un equipo de marketing humano puede brindar una comprensión más profunda del comportamiento y las preferencias del cliente, y puede personalizar campañas que se conecten con su público objetivo en un nivel emocional. Al participar en una comunicación personalizada, los humanos pueden desarrollar un vínculo más significativo con los clientes.


2. Comunicar la historia de su marca

Los humanos pueden crear historias únicas que les den a los clientes una razón para elegir su marca. Si bien los sistemas de IA son excelentes para identificar patrones y encontrar correlaciones, no pueden generar una narrativa única o una historia convincente que los clientes recordarían durante años. Un toque humano permite a las marcas ir más allá de los números y los datos y presentar su mensaje de una manera que resuene en los clientes.


3. Resolución creativa de problemas

Los sistemas de IA abordan los problemas algorítmicamente, buscan a través de los datos y deducen respuestas a esos datos. Los humanos miran los problemas de manera creativa y, al hacerlo, pueden ofrecer soluciones listas para usar. En cuestiones de marketing, el intercambio de ideas creativas y la lluvia de ideas sobre campañas de marketing se vuelven más manejables con la inteligencia humana. Un equipo de marketing humano puede reconocer la imagen contextual más amplia detrás de los desafíos de marketing, brindando mejores ideas para contenido que llame la atención.


4. Relaciones nutritivas

En la economía acelerada de hoy, donde la retención de clientes es tan crucial como la adquisición de clientes, los puntos de contacto se han vuelto aún más críticos. Construir relaciones duraderas con los clientes sigue siendo el tema central de la mayoría de las estrategias de marketing utilizadas en estos días. Con un toque humano, las marcas pueden generar resultados más personalizados, estimulando la lealtad y, en última instancia, incentivando a los clientes a regresar.


5. Crear resonancia emocional

¡Los humanos comercializan con pasión! Incluso si el producto en sí parece menos glamoroso, un toque humano en el marketing puede generar calidez y entusiasmo que pueden cerrar la brecha emocional entre el producto y el cliente. Demostrar una prueba física de un producto, como presentarlo a los consumidores en un evento, agrega el toque personal que puede crear la lealtad del cliente. Y cuando los consumidores se sienten escuchados, importantes y comprendidos, la afinidad con la marca se fortalece.



En conclusión, AI Marketing es una herramienta increíblemente poderosa que las empresas pueden emplear para impulsar el alcance de los clientes y aumentar el ROI. Sin embargo, cuando se trata de ser más astuto que sus competidores en un mercado abarrotado, la IA por sí sola no es suficiente. Ahí es donde entra en juego un equipo de marketing humano. La combinación de IA y marketing humano puede crear un equilibrio óptimo, brindándole la capacidad de generar una conexión humana que puede diferenciar a su marca. Al contar con un sólido equipo de marketing humano a bordo, las empresas pueden superar a la competencia y tener éxito en un mundo digitalizado.

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