Trazando la línea: La IA tradicional frente a la IA generativa en el ámbito del arte

Viviana Rivera • October 31, 2023

La Inteligencia Artificial (IA), antaño un concepto confinado al reino de la ciencia ficción, es ahora parte integrante de nuestra vida cotidiana. La IA ha revolucionado nuestra forma de vivir y trabajar, desde tareas sencillas como poner recordatorios en el smartphone hasta procesos complejos como el análisis de datos. ¿Pero sabe que hay distintos tipos de IA? Sí, es cierto. Se conocen como IA tradicional e IA generativa. Cada una de ellas posee unas capacidades y un potencial únicos. Así que vamos a sumergirnos en estas dos formas distintas pero potentes de IA.




Lo probado y verdadero: la IA tradicional

La IA tradicional, a menudo denominada IA débil o IA estrecha, es como una máquina bien engrasada: eficiente, fiable y precisa. Se nutre de la realización de tareas preestablecidas mediante algoritmos y reglas predeterminados. Imagínese a un maestro del ajedrez, capaz de realizar jugadas estratégicas basándose en un profundo conocimiento de las reglas del juego y en experiencias pasadas. Así es la IA tradicional: destaca en una sola actividad o en un conjunto restringido de tareas.


Ya sea diagnosticando enfermedades, traduciendo idiomas o incluso reconociendo su orden de voz para reproducir su canción favorita, la IA tradicional está trabajando. Se entrena con grandes conjuntos de datos etiquetados, lo que le permite identificar patrones y hacer predicciones o generar resultados. Algunos ejemplos conocidos de IA tradicional son los sistemas expertos, los árboles de decisión y los sistemas de procesamiento del lenguaje natural (PLN).



El genio creativo: La IA Generativa

Ahora, cambiemos de marcha y conozcamos a la potencia creativa del mundo de la IA: la IA Generativa, también conocida como IA Fuerte o IA Creativa. Esta forma de IA no se limita a seguir instrucciones: crea. Es como un artista prolífico, capaz de producir texto, vídeo, imágenes y otras formas de contenido.


¿Cómo lo consigue la IA Generativa? La clave está en el entrenamiento. Los modelos de IA Generativa se alimentan de grandes cantidades de contenidos existentes, que utilizan para aprender e identificar patrones subyacentes. A partir de ahí, pueden generar contenidos nuevos y originales. Es como aprender un idioma por inmersión: absorbes las palabras, la gramática, los modismos y luego empiezas a formar tus propias frases. Herramientas de IA generativa de renombre como ChatGPT, Bard y DALL-E son ejemplos perfectos de ello.



Un dúo dinámico: IA tradicional e IA generativa

Aunque la IA tradicional y la generativa puedan parecer las dos caras de una misma moneda, son más bien socios. Pueden trabajar juntas y complementarse para ofrecer soluciones aún más potentes. Por ejemplo, una IA tradicional puede analizar los datos de comportamiento de los usuarios, proporcionando información valiosa sobre tendencias y preferencias. A continuación, una IA generativa puede utilizar esta información para crear contenidos personalizados que calen en la audiencia.


Esta alianza armoniosa entre la IA tradicional y la generativa no sólo es beneficiosa, sino transformadora. Tiene el potencial de revolucionar varios sectores, como las ventas, el marketing, la contratación y el servicio de atención al cliente, haciendo que las empresas funcionen de forma más eficiente y eficaz.






En el gran esquema de las cosas, la IA tradicional y la IA generativa son dos partes de un todo. Mientras que la IA tradicional se centra en realizar tareas preestablecidas utilizando algoritmos y reglas predeterminados, la IA generativa va un paso más allá creando algo totalmente nuevo. Juntas, ofrecen un enfoque sólido y completo para aprovechar la IA.


La evolución de la IA está haciendo que esta tecnología sea más accesible para empresas de todos los tamaños. Desde las pequeñas empresas que utilizan la IA para el marketing y las comunicaciones con los clientes hasta las grandes corporaciones que integran la IA en sus operaciones, las posibilidades son infinitas.


Mientras seguimos adentrándonos en el fascinante mundo de la IA, recordemos que no sólo asistimos a una revolución tecnológica, sino que formamos parte de ella. Y ése, amigos míos, es el poder de la IA.



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